Michał Tracz - Tracify.pl
I build websites for accommodation businesses and develop them after launch
I am Michał Tracz. I help hotels, guesthouses, apartments, holiday cottages and resorts on the Polish coast. I design websites, organise offers, implement SEO/GEO and connect the website with analytics, review monitoring and automations. I work alone, so from the first conversation you know who you are working with.
My focus
I work with accommodation businesses
I focus on hotels, guesthouses, apartments, holiday cottages and resorts. I know projects where the website has to show what the stay looks like and bring direct enquiries.
One contact
From conversation to a working website
You write to me and work with me directly. I plan the structure, design, code, publish and help with later changes. I do not pass the project between a salesperson, designer and developer.
The coast
I account for the seasonality of stays
At Tracify I combine local knowledge of the coast with remote work. I organise the offer, location, attractions, stay rules and the information guests need before booking.
After launch
I do not leave you with an address
I help update prices, photos, packages and forms. I can also connect the website to analytics, review monitoring, reports and automations.
Why accommodation
I build around the stay, not technology alone
I chose accommodation businesses because the website has a very specific job. It should show where the guest will stay, which room they can choose, what the visit costs and how to ask a question or book a date.
At the same time, the owner or reception team handles bookings, calls, messages, Booking.com and Google reviews, and seasonal price changes. I therefore design the website to organise the guest's decisions without adding another system to manage.
I combine design, code, content, analytics and automation. I do not start by asking which tool to deploy. First I look for where the property loses time or enquiries, then I choose the solution.
What I do for a property
I connect the website, visibility and daily work
The property's website
I build fast, mobile websites with accommodation, pricing, a contact form and a booking link. I handle the design, code, content, publishing and email setup on your domain.
The path to a booking
I structure the website so a guest can quickly find the right room, stay rules, location and next step. I shorten the path from a question about availability to contact with the property.
SEO and GEO for accommodation
I organise headings, content, structured data, local context and technical foundations for visibility. I write so the website makes sense to guests, Google and AI tools.
Reviews and prices
I connect Booking.com and Google review monitoring with a view of competitor prices. You get a short summary of what guests praise, what they question and what is worth checking.
Automation and an assistant
I design chatbots, reports and integrations that answer repeated questions and pass information to reception, a CRM or an inbox. This gives the team more room to focus on guests.
Analytics and ongoing care
I configure GA4 and Google Search Console, check forms and help develop the website after launch. My work does not end when I send the address.
How I work
I start with the property and the guest journey
I start by learning the property
I ask about accommodation types, season, guests, bookings and what makes work difficult today. This keeps the website connected to the property's daily reality.
I organise the guest journey
I put the offer, rooms, photos, pricing, location and contact in order. Each section should answer a question a guest may have before booking.
I build, check and stay involved
I publish the website, test it on phones and computers, check forms and verify the analytics basics. Later I can help with changes, new content and automations.
My skills
I connect design, code and data
I use technology when it helps a property work better. These are the main areas I bring together across websites, analytics and automation.
Astro and Cloudflare
I build light websites without a heavy backend. I care about fast loading, responsive layouts, stable hosting and image formats matched to the device.
Web design and UX
I design around the guest's decisions: choosing a room, checking a price, asking about dates and booking. I keep the mobile view clear because many guests start there.
SEO and GEO
I prepare the structure, content, structured data, sitemap and local information. I want the property details to be clear to Google, Google Maps and systems answering guest questions.
GA4 and Google Search Console
I configure measurement for visits, traffic sources and important actions on the website. The data helps identify what to improve in the offer and content.
n8n, APIs and integrations
I connect forms, reports, inboxes and the tools a property already uses. I automate repeated tasks so they run in the background instead of relying on memory.
Python, RAG and AI assistants
I build solutions that use information about a specific property. An assistant can then answer questions about rooms, stay rules, amenities and the surrounding area.
My projects
I show real websites, not general promises
My public projects include Atelier & Michalina Pylak, Polonia in Rewal, Terimex and Leśny Zakątek in Pogorzelica, and Centrum Noclegowe in Bydgoszcz. Each property has a different offer, so I show the rooms, cottages, camping field, location, pricing and route to contact separately. Read the deeper project descriptions or open the full portfolio.
Tracify.pl is my own website and a project I develop every day, while demo.tracify.pl is a starting point for a hotel, guesthouse or cottage website. I keep developing my skills in AI, automation, analytics and online visibility. This includes Microsoft AI Essentials and Claude courses, but the most important thing remains an implementation that works for a specific property.
I also share parts of the process and tools on my professional profiles: LinkedIn and GitHub. Some code, tools and projects are public.
Where to start
I will show you the sensible first step
My projects
See websites for Polonia, Terimex, Leśny Zakątek and Centrum Noclegowe, plus Tracify's own projects.
A website for your property
See the packages, scope and hotel website demo before we talk.
Reviews and automations
See how I can help with review monitoring, reports, an assistant and everyday task automation.
Full offer
See all services and prices: websites, review monitoring, competitor price monitoring, AI assistant, SEO/GEO audit and automations.
Let's talk about your property
Tell me what you need before the next season
Write two sentences about what you want to improve. I will reply as soon as possible and say clearly what scope makes sense for your property. If I am not the right person, I will point you to a reliable option or contact.