Michał Tracz - Tracify.pl

I build websites for accommodation businesses and develop them after launch

I am Michał Tracz. I help hotels, guesthouses, apartments, holiday cottages and resorts on the Polish coast. I design websites, organise offers, implement SEO/GEO and connect the website with analytics, review monitoring and automations. I work alone, so from the first conversation you know who you are working with.

See my projects

My focus

I work with accommodation businesses

I focus on hotels, guesthouses, apartments, holiday cottages and resorts. I know projects where the website has to show what the stay looks like and bring direct enquiries.

One contact

From conversation to a working website

You write to me and work with me directly. I plan the structure, design, code, publish and help with later changes. I do not pass the project between a salesperson, designer and developer.

The coast

I account for the seasonality of stays

At Tracify I combine local knowledge of the coast with remote work. I organise the offer, location, attractions, stay rules and the information guests need before booking.

After launch

I do not leave you with an address

I help update prices, photos, packages and forms. I can also connect the website to analytics, review monitoring, reports and automations.

Why accommodation

I build around the stay, not technology alone

I chose accommodation businesses because the website has a very specific job. It should show where the guest will stay, which room they can choose, what the visit costs and how to ask a question or book a date.

At the same time, the owner or reception team handles bookings, calls, messages, Booking.com and Google reviews, and seasonal price changes. I therefore design the website to organise the guest's decisions without adding another system to manage.

I combine design, code, content, analytics and automation. I do not start by asking which tool to deploy. First I look for where the property loses time or enquiries, then I choose the solution.

What I do for a property

I connect the website, visibility and daily work

The property's website

I build fast, mobile websites with accommodation, pricing, a contact form and a booking link. I handle the design, code, content, publishing and email setup on your domain.

The path to a booking

I structure the website so a guest can quickly find the right room, stay rules, location and next step. I shorten the path from a question about availability to contact with the property.

SEO and GEO for accommodation

I organise headings, content, structured data, local context and technical foundations for visibility. I write so the website makes sense to guests, Google and AI tools.

Reviews and prices

I connect Booking.com and Google review monitoring with a view of competitor prices. You get a short summary of what guests praise, what they question and what is worth checking.

Automation and an assistant

I design chatbots, reports and integrations that answer repeated questions and pass information to reception, a CRM or an inbox. This gives the team more room to focus on guests.

Analytics and ongoing care

I configure GA4 and Google Search Console, check forms and help develop the website after launch. My work does not end when I send the address.

How I work

I start with the property and the guest journey

1.

I start by learning the property

I ask about accommodation types, season, guests, bookings and what makes work difficult today. This keeps the website connected to the property's daily reality.

2.

I organise the guest journey

I put the offer, rooms, photos, pricing, location and contact in order. Each section should answer a question a guest may have before booking.

3.

I build, check and stay involved

I publish the website, test it on phones and computers, check forms and verify the analytics basics. Later I can help with changes, new content and automations.

My skills

I connect design, code and data

I use technology when it helps a property work better. These are the main areas I bring together across websites, analytics and automation.

Astro and Cloudflare

I build light websites without a heavy backend. I care about fast loading, responsive layouts, stable hosting and image formats matched to the device.

Web design and UX

I design around the guest's decisions: choosing a room, checking a price, asking about dates and booking. I keep the mobile view clear because many guests start there.

SEO and GEO

I prepare the structure, content, structured data, sitemap and local information. I want the property details to be clear to Google, Google Maps and systems answering guest questions.

GA4 and Google Search Console

I configure measurement for visits, traffic sources and important actions on the website. The data helps identify what to improve in the offer and content.

n8n, APIs and integrations

I connect forms, reports, inboxes and the tools a property already uses. I automate repeated tasks so they run in the background instead of relying on memory.

Python, RAG and AI assistants

I build solutions that use information about a specific property. An assistant can then answer questions about rooms, stay rules, amenities and the surrounding area.

My projects

I show real websites, not general promises

My public projects include Atelier & Michalina Pylak, Polonia in Rewal, Terimex and Leśny Zakątek in Pogorzelica, and Centrum Noclegowe in Bydgoszcz. Each property has a different offer, so I show the rooms, cottages, camping field, location, pricing and route to contact separately. Read the deeper project descriptions or open the full portfolio.

Tracify.pl is my own website and a project I develop every day, while demo.tracify.pl is a starting point for a hotel, guesthouse or cottage website. I keep developing my skills in AI, automation, analytics and online visibility. This includes Microsoft AI Essentials and Claude courses, but the most important thing remains an implementation that works for a specific property.

I also share parts of the process and tools on my professional profiles: LinkedIn and GitHub. Some code, tools and projects are public.

Let's talk about your property

Tell me what you need before the next season

Write two sentences about what you want to improve. I will reply as soon as possible and say clearly what scope makes sense for your property. If I am not the right person, I will point you to a reliable option or contact.

+48 519 166 531

Contact

Tell me what you need

Leave your contact details and write in two sentences what you want to build. I will reply within 24 hours. No pressure and no obligation.

Prefer to talk now? Call +48 519 166 531 or email [email protected].