Guides and explanations
Blog
I keep every guide I write about accommodation websites, visibility in search and AI systems, and automation in this one place. Each post describes a specific problem or decision from my own projects, with the newest ones listed first.
How much does a website for a guesthouse cost in 2026?
How much does a website for a guesthouse cost in 2026? Honest package prices from 2,000 PLN, monthly care costs and the hidden fees worth asking about.
WebsitesDirect bookings vs Booking.com commission – how to pay intermediaries less
Every booking through an OTA costs you commission and keeps the guest data away from your property. Here is how direct bookings change that equation.
AutomationsAutomating guest communication: what can write itself?
Automating guest communication: pre-arrival directions and door codes, answers about parking and wifi, plus the review request after checkout. What stays human.
WebsitesWhat is a booking engine and how does it differ from Booking.com?
A booking engine takes reservations directly on your website instead of a portal. Here is how it works, how it differs from Booking.com and what it costs.
GEOIs your property visible in ChatGPT? How to check before the season
Guests ask AI where to sleep near Rewal. Here is how to check whether your property shows up in ChatGPT answers, and what to fix if it does not.
ReviewsHow to respond to guest reviews on Booking and Google?
How to respond to guest reviews on Booking and Google? Rules for a good reply, a pattern for negative reviews and what to do about a fake one. Practical guide.
ProjectProject: Atelier & Michalina Pylak - custom fashion brand website
A public project description of ateliermichalinapylak.pl: an editorial fashion brand website with a product collection, size selection, a cart and a prepared order architecture.
ProjectProject: Centrum Noclegowe website in Bydgoszcz
A public case study of centrum-noclegowe.pl: room options, pricing, location, business stays, availability and direct contact.
ProjectProject: Leśny Zakątek website in Pogorzelica
A public case study of lesny-zakatek.com: cabins, camping, pricing, the local area, bicycles, languages and date enquiries.
ProjectProject: Terimex holiday resort website in Pogorzelica
A public case study of osrodek-terimex.pl: cabins, rooms, attractions, availability, the local area, gallery, FAQ and language versions.
Own projectOwn project: the Tracify.pl website
A case study of Tracify's own website: accommodation-focused services, portfolio, SEO/GEO, educational content, contact and GA4.
ProjectProject: Polonia holiday complex website in Rewal
A public case study of polonia-rewal.pl: accommodation, stay information, Rewal context, a virtual tour and language versions.
GEOWhat is GEO? Optimising content for AI in 2026
GEO, or Generative Engine Optimisation, helps AI systems understand and cite useful content. Learn how it relates to SEO and where to start.
AI for hotelsAI chatbot for a hotel: how to choose and launch one in 2026
How to choose an AI chatbot for a hotel: types, implementation, costs, data and the effect on direct enquiries. A practical guide for accommodation owners.
Automationsn8n vs Make vs Zapier: automation comparison for 2026
A practical comparison of n8n, Make and Zapier: control, integrations, AI, data protection and the right starting point for a small business.